Climate change may be the single biggest threat to the fight against hunger and the companies that produce popular brands are also adding to the problem. Oxfam’s latest Behind the Brands action is focused on getting the ‘Big 10’ food and beverage companies to step off the sidelines and do more to combat climate change – both in their own supply chains and through their influence with other industries and governments. We singled out General Mills and Kellogg as two companies that are lagging behind others on climate and challenged them to step up and lead the way to do more.
On May 20th, Nadine and Janet, along with people across the nation, took to grocery aisles, public squares, and corporate facilities as part of the Oxfam's Behind the Brands Initiative to urge Kellogg's and General Mills to reduce the greenhouse gas emissions in their supply chain. The Action Corps handed out mocked up cereal boxes and took pictures at branded locations to show that people across the nation are fed up with climate change. Elsewhere Oxfam staff and volunteers staged social media stunts at corporate headquarters and industry expos.
Then on June 5th, we began a social media blitz. The objective was to raise awareness among consumers, but also to send a strong message to these two companies to shape up their climate policies. You can read the full report here.
Supporters posted pictures like these directly on the Kellogg's and General Mills' sites like Pillsbury Doughboy and Frosted Flakes and using their Twitter handles @GeneralMills and @KelloggsUS. We know that Kellogg's and General Mills are now getting the message from us globally, but we need to increase the volume in calling to them and use our power and influence to protect the future of our food from the impact of climate change.
Now that we've set the internet abuzz, the push does not stop here. Oxfam wants the world to continue to advocate for climate change and ensure companies follow through on making policy reforms. They need to hear your voices.
To join us in taking action, visit www.behindthebrands.org, sign the petition, and begin sharing Facebook and Twitter posts!
On May 20th, Nadine and Janet, along with people across the nation, took to grocery aisles, public squares, and corporate facilities as part of the Oxfam's Behind the Brands Initiative to urge Kellogg's and General Mills to reduce the greenhouse gas emissions in their supply chain. The Action Corps handed out mocked up cereal boxes and took pictures at branded locations to show that people across the nation are fed up with climate change. Elsewhere Oxfam staff and volunteers staged social media stunts at corporate headquarters and industry expos.
Then on June 5th, we began a social media blitz. The objective was to raise awareness among consumers, but also to send a strong message to these two companies to shape up their climate policies. You can read the full report here.
Supporters posted pictures like these directly on the Kellogg's and General Mills' sites like Pillsbury Doughboy and Frosted Flakes and using their Twitter handles @GeneralMills and @KelloggsUS. We know that Kellogg's and General Mills are now getting the message from us globally, but we need to increase the volume in calling to them and use our power and influence to protect the future of our food from the impact of climate change.
Now that we've set the internet abuzz, the push does not stop here. Oxfam wants the world to continue to advocate for climate change and ensure companies follow through on making policy reforms. They need to hear your voices.
To join us in taking action, visit www.behindthebrands.org, sign the petition, and begin sharing Facebook and Twitter posts!
