Festival Diaries Part II- Treasure Island Music Festival

The summer festival season has come and gone and it is once again time for the fall music festival circuit to begin. October brought a change in temperature and colors, but it also brought the annual Treasure Island Music Festival, named for the beautiful island on which it takes place. The festival offers amazing views of the ocean and the San Francisco borders while presenting music from some of the best artists of 2013 including James Blake, Beck, Haim, Animal Collective, Little Dragon, Major Lazer, Japandroids, Sleigh Bells and Atoms for Peace. 

Oxfam had the pleasure of attending this year’s Treasure Island Music Festival and interacting with crowds of people; grandmas and pirates alike. Due to the strong support from Thom Yorke and Atoms for Peace, and the work of Oxfam volunteers, we were able to introduce hundreds of Treasure Island Music aficionados and fun loving knowledge seekers to the new portion of our Behind the Brands campaign increasing our movement to 247,120 members. This portion of the campaign targets the world’s largest producers and users of sugar: Coca-Cola, PepsiCo, and Associated British Foods. All three of these companies have been linked to land grabs that have been occurring within their supply chains, but because of pressure from the Behind the Brands campaign the largest of the three, Coca-Cola, has adopted a zero tolerance policy to land grabs. For those who don’t know, land grabs are large scale land acquisitions that occur without free, prior and informed consent. They are a human rights violation that is often ignored or hidden. Oxfam is bringing the issue to light and urging both PepsiCo and Associated British Foods to follow Coca-Cola's lead and be held accountable for what is occurring in their supply chains and to adopt a zero tolerance land grab policy.  If you haven't yet joined the movement and want to speak out against land grabs go to: behindthebrands.org

We were able to meet and interact with so many people who were passionate about our cause while enjoying the fall breeze, wonderful music, robot dance parties, and great food and culture. Treasure Island is a true experience, one that shouldn’t be missed.

If you're feeling like you missed out? Never feel that way again. Be a part of our next concert event by emailing us at sanfrancisco@oxfamactioncorps.org.